Our story
“Nature always provides what we need - we just have to know where to look.”
Nature itself is the best physician
Founded in 2013, our journey began with a simple belief - humans and nature are deeply connected. Preserving that connection is the key to a healthier future.
Nature provides abundantly, but it should be met with care and respect. Our mission is to strengthen this bond by responsibly harvesting wild herbs, protecting natural habitats, and supporting sustainable agriculture.
Healing herbs - nature's gift for health and well-being
Montenegro is known for its diverse nature and rich biodiversity. Within a relatively small area, a variety of ecosystems unfold - from the mild Mediterranean coastline to the rugged yet thriving mountain landscapes. This very diversity makes Montenegro a true treasure trove of healing herbs.
“Nature never hurries, yet everything is accomplished.” - Lao Tzu
Across its forests, mountain slopes, and meadows, more than 700 plant species thrive, including rare and endemic ones. Among them, around 400 have medicinal properties, playing an important role in traditional medicine and daily life. These healing plants have been a part of daily life for centuries - used to support health, prevent illness, and bring natural goodness to teas, spices, cosmetics, and nutritional supplements.
Unfortunately, many of these plants are now endangered. Unsustainable harvesting practices, rapid urbanization, and climate change are threatening their habitats and long-term survival.
Nature holds a remedy for every ailment
Aware of these challenges, we follow nature's rhythm, carefully harvesting herbs at just the right time - when they are at their peak strength. This approach not only ensures the highest quality but also allows the plants to regenerate and continue to thrive. By respecting this natural cycle, we help preserve the land's richness, keeping it healthy and abundant for generations to come.
To ensure long-term sustainability, we are guided by these principles:
- Sustainable harvesting - using methods that allow plants to regenerate and maintain their natural cycle.
- Careful hand-harvesting, with no machinery - preserving delicate ecosystems and preventing contamination.
- Supporting eco-friendly agriculture - working with local farmers and promoting practices that protect and preserve natural resources.
- Educating the local community - raising awareness about the importance of medicinal plants and sharing knowledge on responsible harvesting to maintain ecological balance.
- Caring for nature's gifts - for our health and our future - protecting medicinal plants benefits both people's well-being and the long-term sustainability of local communities.
Montenegro is a land of natural wonders, and we cherish its botanical treasures - protecting them today so they can thrive for generations to come.